How many people will see my ad?

The effectiveness of online ad placements is measured two ways: clicks and impressions. Clicks represent the number of people who clicked your ad and went through to the target link. Impressions represent the number of people who saw your ad, even at a glance.

The cost of placing ads on social networks varies widely. We use highly targeted ads to minimize the cost of each placement and maximize the reach of your ad.

Typically, click-throughs cost about $0.5 to $0.75, which means you should get between nine and fifteen clicks per ad.

Here’s what one of our ads, appearing in Instagram, will look like.

Apart from the clicks each ad gets, it will also achieve hundreds of impressions - where it is seen but not clicked. This is secondary but also very powerful, especially when people start seeing the same message more than once.

Once your ad has been placed and run, we’ll send you an email with an ad report, telling you exactly how your ad performed!